We know about Baby Boomers if we are one of them! What about Generation Y? Lindsey Pollak a best selling author and a nationally recognized expert on Generation Y says it was born from 1979-1991. Lindsey encourages us to get familiar with this generation if we’re marketers, it’s a generation that cannot be ignored. They are bigger than the Baby Boomer generation in the workplace.
Generation Y or Gen Y also called Millennials, Echo Bommers, Next Generation, is known for asking ‘Why’. This generation only knows a world of rising prosperity, parents gave them everything they wanted. Mostly ‘only’ children, they don’t understand, “wait your turn.” Everyone on the soccer team got a trophy and parents put stickers on the back of their car saying, “my kid’s an honor roll student.” Generation Y is known as the “entitlement” generation. They are a generation who is used to getting a lot of attention, they like that. They like irony, humor and they are used to being listened to.
As a marketer, ask them questions, listen to them they’ll tell you exactly what they want. Even so, they have a hard time making decisions, and are known for not thinking for them selves.
They have the world at their feet and finger tips. They spend more time on facebook than with their families. The average 21 year old has exchanged 250,000 email, 5000 hours of game play, and 10,000 hours on their mobile phone. They avoid long term commitment.
They’re used to having Ipod headphones in their ears, computer and tv on and parents talking to them all at the same time.
Generation Y is the most culturally diverse generation, 1 in 3 is non Caucasian.
Diversity is a marketing necessity.
It’s said that Generation Y doesn’t like to work, not staying in their job very long yet are very career interested.
Some say Generation Y is the toughest Generation yet, what do you think?!
As you’re deciding your target market, jump on with Jodie and Kimberly by clicking on the book below and they will teach you how to Profit Being You no matter what your target market is!
Does Generation Y sound like your children, or are you one of them? Are you a Baby Boomer or a Generation X? Maybe you are even before the Baby Boomers and you’re a Veteran! Tell me in the comments below, I’m curious!
